Commercial context
Share the target country, sales channel, buyer, expected price position and launch timing. These decisions affect assortment depth, packaging and documentation.
- Target market
- Channel
- Buyer profile
- Price position
- Launch timing
Product format and visual direction
Name the core format and provide references for the desired look. Explain what you like about each reference — density, mapping, band visibility, root, packaging or application system.
- Product family
- Style direction
- Reference images
- Must-have attributes
- Attributes to avoid
Quantity and development route
Share the intended test quantity and whether speed, adjustment or bespoke development is the priority. Do not assume one MOQ covers every component.
- Sample need
- Launch quantity
- Reorder expectation
- Existing / adjusted / bespoke route
Packaging and required documents
List the tray, box, inserts, labels and destination requirements you already know. Regulatory and safety information must be verified with official authorities and qualified professionals for the target market.
