01

Natural

Natural ranges use lighter density, softer progression and more open spacing. The exact band, root and application system still depend on whether the product is a strip, cluster or professional extension.

  • Light density
  • Even or soft progression
  • Comfort-led format
  • Everyday positioning
02

Wispy

Wispy outcomes use intentional variation: alternating lengths, crossed fibers or visible spikes above a softer base. The peaks must be consistent enough to repeat across production.

  • Alternating peaks
  • Airy spacing
  • Crossed or layered texture
  • Controlled irregularity
03

Volume

Volume is a density direction, not a promise of one exact construction. Define whether fullness comes from fan density, cluster density, layered strip fibers or a magnetic system.

  • Full fiber coverage
  • Defined density level
  • Balanced weight
  • Clear application format
04

Create a readable shelf

Use one naming hierarchy across packaging, product pages and sales materials. Buyers should be able to move from Natural to Wispy to Volume without guessing what changed.